Schrader Announces Distribution Agreement with WITT A/S for their New Bike and E-Bike TPMS Brand AIRsistant in Nordics

Schrader is pleased to announce the strategic partnership with WITT A/S allowing them to distribute their bike and e-bike TPMS brand AIRsistant in Denmark, Finland, Norway, and Sweden.

We are confident that our partnership with WITT will provide customers with outstanding support and exceptional customer service. It will help us achieve a strong supply chain with the local stock of Schrader’s innovative AIRsistant for quicker deliveries within the Nordic region.


‘’We are excited to start doing business with Schrader and their new product AIRsistant. AIRsistant is the perfect and obvious product for any bike user who wants to monitor tyre pressure for optimal performance, safety, and comfort. As with cars we are used to have tyre pressures available digitally. It is only natural to transfer this technology onto bikes. For any e-bike it will also secure the best performance in terms of optimal rolling resistance thus delivering the best conditions for the battery!’’– says Jesper Tvilum, Product Manager at WITT.


AIRsistant can be purchased at WITT A/S starting from July 2022, for more information contact: Jesper Tvilum - Product Manager ([email protected]; +45 2323 8060).


About Schrader

Schrader, a brand of Sensata Technologies, is the leading global manufacturer of tyre pressure monitoring systems (TPMS) for automotive, heavy vehicles and off-road vehicles and the inventor of the famous Schrader pneumatic tire valve − the very same valve that is used on every motor vehicle and bicycle in the world. Schrader is a pioneer in TPMS, a vehicle safety feature that is now standard on all cars and light trucks sold in the USA, EU, and China. Schrader’s direct TPMS technology can be found in over 50 percent of global OEM vehicle platforms. For more information, please visit


About Witt

In 1993, Allan Witt started his home appliances business, which has since expanded significantly. Today, Witt has become a well-established Brand-house known for its wide, innovative, and exciting product ranges with focus on high quality, innovation, and latest technology. For more information please visit: